Fostering Behaviour Change – Developing Effective Strategies
Careful strategy development is the cornerstone of effective programs. Too often, behavioral change programs are developed based on hunches rather than reliable information regarding the barriers and benefits to a behavior. Developing effective community-based social... Read more
Fostering Behavior Change Minute: How to Select a Behavior to Target
Many of the behaviors that we would like to promote have no outward visibility in our communities. When behaviors such as getting vaccinated are not visible to others, we weaken the likelihood that the action will become normative. Unlike vaccinations, wearing a mask... Read more
Community-Based Social Marketing (CBSM)
Some thirty years ago, I coined the phrase “community-based social marketing” to describe a merger of knowledge between the fields of psychology and social marketing. I elected to call this amalgamation community-based social marketing for several reasons.
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